What To Expect from Google Penguin 4 Update?

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What to expect:

  • – Penguin will Arrive in early December, 2015!
  • – Expected to Impact ~0.4% of Queries
  • – Update Run Time: ~ 5 days
  • – Expect Panda Soon-After

Links in Risk Zone:

  • – Paid Guest Posts
  • – Paid Press Releases
  • – Links from Over-Spammed Comments
  • – Quantitative Sidebar/Footer Links
  • – Links from Content Without Traffic
  • – Over-Spammed Anchor Text
  • – Farm Links

How to Prepare:

  • – Update Your Disavow File
  • – Delete Unnatural Inbound Links
  • – Delete Unnatural Outbound Links
  • – Check 301’s + “rel=canonical”
  • – Fix Your Content & Inner Links

Conclusions:

  • – If Hit – You’r Out For a Year!
  • – If were Hit in 2014 – Expect Partial or Full Reconsideration
  • – Less Sites will be Effected as Spam Practices are no Longer as Efficient