How to get someone out there on the internet to post a link back to your website? Sounds fantastic, right? In fact, it is real and you can easily verify this by visiting a website – majestic.com to review backlinks to articles on popular websites (times.com, theverge.com etc…).

Organic links to these articles are posted based on two reasons:

• 1. The content that’s published on the site is original and qualitative, written by professionals and experts in a particular field, which in return, gives it a lot of credibility.
• 2. Website has a high traffic, thus it’s content is noticed by lots of people and a certain percent starts to share this content on different blogs, forums, social media, elsewhere.

Link Building

Right away we have a great question: what if such particular website has a zero traffic? To cut the long store short – here is what you can do to drive traffic to a particular URL:

• 1. If your article is really worthy and professional, then you can find websites (blogs, forums, “ask” services etc…) through Google, where people are looking for answers to questions that your article covers and manually leave a link (or a few links as long as you are not spamming).
• 2. Use contextual advertising on Facebook and Google Adwords for distributing your material.
• 3. Use an option of spreading material through social networks, such as reddit; youtube; facebook etc…
• 4. If the article is large and has high-quality content, it can be successfully optimized for long-tail keywords, which Google can give organic traffic for, even to a new, low authority website. Considering that you operate within a low competition SEO segment as most searchers (95%) won’t go pass first search engine result page.
• 5. Different “teazer” networks.

Classical methods of link building

Probably, it’s no secret that links to your website are important factors that influence the position (SERP) of it in search engine results for certain queries.

SEO

Most certainly, you can buy links, but then you start to break the license of search engines (Webmaster Guidelines), which you could pay for greatly in the future. Moreover, purchasing quality links is not cheap at all and it does not guarantee that you will take a top position in search results after you buy a dozen grand links to your site.

Lately, more webmasters (not only customers but website owners too) ignore the fact that the algorithms of search engines are becoming more sophisticated and manipulating SERPs is becoming harder and much more expensive with every year.

Usually, there are two methods of building links to a website:

• 1. Making arrangements with webmasters and placing articles on their websites
• 2. Different types of spam in comments, forums, profiles, joining different catalogs and more.

Yet, quite often, you can find information about “content marketing” and that quality

Content is the “King”. This method is often described as the future of SEO, yet usually no one dives deep into details or provides solid examples on this matter.

There are two types of content:

• 1. Content for the sake of its availability – materials that have nothing new / original in them.
• 2. Professional content – large and detailed materials that solve a problem or provide answers to specific questions.

Perhaps there are loads of alike content, however, it is your article that provides actual detailed step-by-step solutions to the problem.

Here is an example. You can write daily news about robots (millions of them), on the other hand – you can write a more detailed (engaging) article on how to control a child’s toy directly from your phone.

Content for the sake of its availability

Many of the materials (texts), created in the network, are just rewritings of already existing materials without any original information.

For example, you can write a text about linear actuators: what is it, what types are there, describe each type and so on. But there are thousands of such texts online and hardly someone wants to share and link back to such material. In this case – you are unlikely to take top positions in search results for niche queries (long tails), as your article is general and optimized for the exact same queries.

Professional content

If you look at writing articles for the website in a more professional way and start sharing your (or your company employees’) experiences through quality content, showing experiments in projects and correction of mistakes, detailed instructions, etc., then these articles, if consumed, give you an entirely different – positive results.

For example, having the topic concerned with linear actuators, you can create an article on how to automate the gate of a home garage or how to make yourself a home table with an adjustable height (a very popular trend among IT professionals). Moreover, the article should indicate what parts you need to buy, how to install and how to adjust it.

Such articles are much more valued by users: it will be shared, it will be discussed, it will be posted as a link on forums.

In fact, the highest traffic and authority blogs gather audience and backlinks just like that – through high quality and unique content (engaget and theverge are exeptions since most of their topics are alike – yet it does not hurt to check both sites, right?).

If you give a task to a copywriter, who is not educated in programming and does not know how to write about new technologies in developing CMS (content management system), he, at best, will take 3-4 articles that are already online and will just rewrite them to make a “collage”. These texts will be unique, but not original and less interesting, because they are not created by a professional in this field, they do not bring anything new to the table.

Conclusion

I would say, that in order to have an effective content marketing strategy you should follow these steps:

• 1. The texts, which are created according to a specific subject, should be written by professionals who have experience in that sphere who expose new information that is more or less unavailable on the internet so far.
• 2. The content (text, pics, video, voice-over, GIFs, etc…) should be detailed and extensive, without any “wordiness”. Meaning, that full and clear instructions with graphic materials will take place for best content consumption.
• 3. Content should resolve the problem and be conclusive.

PS: More examples

• 1. A company, that deals with Cleaning services can publish typical articles on its blog: house cleaning, dust wiping, floor polishing…
• 2. Or write about complex cases of mold removing in bathrooms, cleaning soft furniture after pets. Write about tough cases that made the company stand out through it’s professionalism and expertise.
• 3. What is better: a text about renovation with no visuals or a step-by-step video “before and after” style?
• 4. Content’s job is to attract those 5-10 fans who would really appreciate the article to the point of sharing and linking to it. Thank you.

 

What is a Mobile Web Design?

 Mobile web design is a version of your website that fits a mobile device (cell phone vertically, horizontally) in a way that tough elements are located far enough from each other and that there is no horizontal scroll. In other words – your website is mobile friendly. Such web-design, on average will result in 70%-200% conversion rate increase in users who search through their mobile device (cell phones in most cases).

Is it really all that Important?

 It is. By late 2016 – over 50% of all US/Canada based purchases online will be made through a cell phone or a tablet. This is backed up by larger cell phone screens, ever increasing mobile data transfer speeds (internet connection) and “one click cell phone payments” (your phone is slowly becoming your wallet).

If your site does not have an adaptive (convertible) design – your business is not future-proof.

Moreover, in early 2015 – Google Webmaster Tools started to seriously address the user experience if a visitor is forwarded to your site form Google. Simply put – if your site is not cell phone friendly – you will rank lower within the ever growing mobile search. Thus, your sites mobile usability must be up to the modern day standards which will benefit both your user and your Search Engine Positions.

How Fast Can I have a CellPhone-firendly version of my site Up?

It depends on number of factors yet if no significant design changes are needed – then we can have a 20 page site’s 320 p version up and running within a week. In other cases client’s web site design may be out of date and require a facelift. If a new design is needed both for the desktop site version, tablet website version and mobile – it may take up to a few months. Feel free to contact us at any time.

Vancouver IT services industry is quite considerable. It includes server hosting services with data storage, system integration services, web building and development services, software development, hardware maintenance, internet promotion services, IT consulting and outsource services and many others.

General Statistics

Total revenues of the Vancouver IT industry work out millions of dollars per year.  Vancouver IT companies are on the top list of fastest growing businesses in Canada. Also, British Columbia based IT businesses are among Canada’s Top 100 employers.

Main players in IT industry are software development companies. They develop software for different businesses from entertainment to oil and gas. One of the most popular languages for web developers is PHP.

About PHP

PHP (Personal Home Page Language) is one of many programming languages allowing you to create webpages, websites and other internet content.  PHP is suited especially for web development. Being fast and flexible it gained popularity among programmers. People, involved into site development process are called web developers. This profession is well paid and is very favorable in IT industry.

The successful PHP programmer usually is proficient with HTML5, CSS3, AJAX, JavaScript and jQuery, knows web-technologies, have experience with software development on a Windows and/or Linux.

Get the Best Results Fast

In order to build a good website that will draw traffic and do ever-growing sales, you need the services of different specialists including web designers, PHP programmers, online marketers, copywriters, etc. In order to develop a website with high Google rankings and big traffic, you need the services of experienced web developers and SEO specialists. As one of the leading Vancouver-based companies, we offer a whole range of complex web-site building and developing services. Whether you want to build a new website from scratch, improve or redesign the existing site, we can do it for you in short period of time.

Why Choose an Expert to Build Your Website?

Among popular Vancouver website-building services, our company offers a great variety of different online tools, methods, web design concepts, online marketing strategies and powerful visuals, enabled to provide the whole process of website building and development.

We specialize in delivery of extraordinary websites built to attract more users. Interactive interface is built with the use of various integrated online tools and services. We are proud to say that our small team of professionals can help you at any stage of your website building and launching. Also, we have developed our own Good Penalty Removal services that help legitimate business to remove the penalty, scan web structure for any unwanted Black Hat SEO, regain the Google listings and increase the online ratings for easier public access.

List of Our Services

• 1. website design;
• 2. web publishing;
• 3. web hosting;
• 4. business email;
• 5. domain name registration;
• 6. web marketing strategies;
• 7. ecommerce services designed for small and medium size businesses;
• 8. easy-to-use layout and simple-to-grasp content

Why Choose Us?

We make sure the new website will work good and look attractive at any electronic device or screen size that your customers use for Internet surfing (desktop, iPhone, iPad, Tablet, Android, BlackBerry, etc.) Also, we pay extra attention to search engine optimization. Having an extensive portfolio, we work closely with many well-known companies and we have built their ecommerce websites. It is worth mentioning that we work with any business of any sizes small or big. We take pride in the websites that we build for small shops and the startup companies as well as for well-known large companies that have been on the market for over fifteen years. Whether you need a small online shop or an online store with numerous online catalogs on offer – we can build it for you. You are guaranteed to get the best quality website and customers service along with the most affordable prices.

In a modern world, the way to success lies in efficient advertising, promotion and online marketing, which are practically impossible without the use of the latest Internet technologies. If you plan to be successful, you should have your website hold the highest ratings among a vast majority of other web-sources on the internet.

Why Choose Professional Vancouver Web Design Company?

The business world of Vancouver has a lot of companies, yet Vancouver Web design company stands out with its quality services, 10 years of working experience and affordable prices. The staff of this company not only makes excellent and one-of-the-kind web sites, but also we do our best to understand the inmost wishes of our clients with the intention to implementing them in the form of perfectly compiled information.

In order to achieve that, we do an in-depth analysis of your business and find the best tools to promote it online. We believe that both the content and visual are important. Being on the market for a long time, our Vancouver SEO Company aims to present up-to-date content and in total accordance with the modern web design concepts. We believe that the functionality of web site should be easy-to-browse with all necessary easy-to-grasp content for the Internet shoppers.

How Does It Work?

A successful website implies the use of actively working online marketing strategy. Aside from keeping satisfied the existing customers, your website should also be attractive to the potential clients that will find it with the help of search engines. Vancouver SEO Company specializes in delivery of basic, medium structure and complex websites. We build web-resource that are extremely effective and are optimized for SEO. Also, we work with the experience copywriters in the industry to provide the most relevant and exclusive content that will attract more clients as they will receive what they are looking for. With the emphasis on the right content, fast-responding website structure, application of the leading e-commerce strategies and mesmerizing visuals. Every page will have a set of popular SEO keywords that will be equally blended into smart content, providing extra influence on higher Google ratings. As soon as the work is done and your website is launched, we will monitor its performance and may apply additional SE optimization techniques for the best results.

The modern world of internet technologies is extremely dynamic. There is a severe competition between different products and companies which advertise their products. In order to win this race and obtain desired prize and increase your sales, use Vancouver SEO Company as your reliable web design and SEO partners.