When you are a business owner, there is always a question about how to market a handyman business. A possible answer is an AdWords campaign that allows advertising for handyman services in short time. Google AdWords PPC management is a form of advertising which operates in an opposite method to most other forms of marketing. Where most marketing features people paying money for the advertising they see or have on their site, businesses which use AdWords campaigns when it comes to how to promote a handyman business have to pay a small amount of money out each time somebody clicks on their advertising. This makes it important to only use the campaign in areas where it is most likely to be seen and acted upon appropriately.

How to advertise my handyman business

The way such campaigns work is by using a combination of cookies and significant keywords, and it is a very simple solution for both new businesses which haven’t yet made a mark for themselves on the Internet, and older ones which are trying to edge into a new market or re-establish themselves. AdWords campaigns are specifically meant for search engines, so businesses which do not have a presence in searches (you must be on the first page to be noticed) are given a leg up. An AdWords campaign for a handyman business would benefit the business immensely, as it would allow the different skills and services which a business offers to be shown off.

Details

It is important for AdWords campaigns for handyman services to include as much detail as is possible in their adverts. The adverts may be specified for a certain repair or handyman service, such as door repair, or it might be for a more general purpose of putting the handyman services on the map. Regardless of what specific purpose an advert has, the details for that advert should include a breakdown of services, such as hinge replacement, door hanging, door fitting; contact details for the site, preferably more than two (perhaps an email and a phone number); licensing information, so that potential users can check whether you do in fact provide the handyman services they need. When it comes to how to advertise a small handyman business, these adverts may also benefit from an appeal to the emotional viewpoint of a customer, as that may galvanise them into action.

While space in adverts is normally quite limited, advert extensions give more room to advertise a business online, which means more room to expand on what a business can do, and why it should be chosen over the other businesses on offer. Every professional AdWords management company will agree that having extra space means more chance of advert succeeding, but nearly 90% of companies do not take advantage of this.

Moreover, remember thet generalizing when it comes to AdWords handyman services is never good – generalizing is sloppy, and does not convey information accurately enough for an advertising campaign to bring in custom.

Headlines

While managing AdWords for a handyman repair company, businesses should remember that they have no real control over how an advert appears when it shows up on a search engine – the only thing that is guaranteed is that the headline will be what shows up first. The headline should therefore be carefully crafted, taking into account how to market your handyman business, as it plays the greatest part in ensuring that people click on the adverts they see.

If a business which is using PPC for handyman services chooses to use the advert extension, they will notice two benefits right away. These adverts give the option of an extra headline, as well as lengthening the number of characters which can appear in each headline. As was said in the above section, headlines grab people’s attention – having two means that more information can be highlighted – useful for handy services AdWords which have more than one thing to say.

The focus should still be on the first headline, as it is the one which businesses can be absolutely sure will appear at the top of advert, and be the first thing that potential customers see.

Negative Keywords

AdWords for a handyman business rely on keywords for a large part of their success, as has been mentioned. What is not so commonly known is that these keywords are divided into two sections: positive and negative. While positive keywords govern what triggers an advert to appear, negative keywords act in the opposite manner, by making sure that adverts do not appear in situation where they would be unneeded or unwanted. Negative keywords exist for the purpose of keeping handyman services AdWords campaigns away from searches where they would actively lose money.

Negative keywords, in this case, would most likely be the more general terms which go with AdWords for a handyman company, such as the word ‘handyman’ itself (as it is often googled for getting information about the meaning and not to find handyman services). Remember that every time an advert is clicked, the business which is running the campaign needs to pay out a small fee: if negative keywords aren’t used, then there is potential for a lot of lost revenue in the form of people clicking on adverts when they are in fact looking for services which either are not offered at all by the company in question, or are offered, but at a significantly higher price than the potential client is willing to pay.

How to market a handyman business

Sitelinks

Sitelinks are another addition which can be made to effective handyman advertising, and should definitely be looked into when businesses are learning how to advertise handyman services. Where most adverts only offer one way of looking at the site in question, sitelinks extensions allow businesses to put multiple links into their adverts, giving potential customers a multitude of ways onto their site.

Sitelinks can be used to give a greater understanding of the business, by giving potential customers access to more information than would otherwise be possible. These same sitelinks could also be used as a way of showing how useful and reliable the service truly is.

Sitelinks can serve as a representation of your company via a site, where a link is equal to a page on your site; it shows the example below.

How to promote a handyman business. Sitelinks

As well, sitelinks can be focused mainly on your handyman services, like these four groups:

Advanced Location Settings

Location settings allow adverts and the search engines which host them to determine whether or not they should appear on any particular search. In this way, they work as an extension of keywords.

There are two different types of location settings which can be used in managing PPC campaigns – a business can either use keywords which ensure that their adverts only appear when specific geographic locations are entered into the search engine, or the settings of the adverts themselves can be tweaked so that they only appear on searches within a certain geographical area.

In the case of handyman advertising, location services help the business reach customers and potential customers in a certain location, therefore helping the business to save money over all, as these potential customers will most likely be ones which are needing services.

Call to Action

When it comes to learning how to advertise a handyman business, knowledge about how to properly incorporate a call to action is one of the most important parts. A call to action is exactly that: it calls potential customers to take action, whatever that action might be. It could be to place an order, to place a call, or to pass on information about the advert and the services offered. A call-to-action is perhaps one of the most important parts of an advert, as potential customers will be more likely to act if they are shown a way to do so.

Here are some examples:

Review Extensions

Handyman advertisements are commonly associated with sites which also offer customer testimonials\a link to the appropriate page on a review site as a means of instilling trust in customers, as reviews work to give customers a sense of the business’ reliability and stability.

Review extensions mean that, rather than having to physically move to either a testimonial page or a review site, customers can view reviews on the adverts themselves. The extensions allow businesses to choose whichever review they want, and they can also choose whether to directly quote it or simply paraphrase it, so long as it is linked back to the published review.

Good reviews can push people into becoming customers, therefore they can directly increase conversions.

Dynamic Remarketing

Remarketing is a form of marketing which aims to bring people back to a site if they have previously abandoned their order on there, by seeding their computer with cookies that allow them to show specific adverts. Dynamic remarketing goes somewhat further than this by specifically showing these customers adverts which involve the goods and services they were set to order before they left the site.

Our steps within advertising for handyman services have shown a huge increase in conversions since we have begun to use dynamic remarketing. The combination of dynamic remarketing with lists of particular clients who did not end up finishing their orders has led to greatly increased accuracy in remarketing campaigns, as the lists allow for remarketing campaigns to be targeted very specifically according to age, gender, and interests, as well as what they were ordering\looking at before they left the site entirely.

Call Extensions

Call extensions are extra which can be added onto adverts, particularly AdWords campaigns for a handyman repair company which are placed onto mobile searches, as people use mobile devices differently. The ways in which mobile device use differs from desktop, and how that affects advertising, is something which could be discussed at length.

Suffice it to say that people often use mobile devices in searches which they need an answer to NOW, right now. Giving people the means to instantly place a call to a repair site will boost the likelihood that they will become a customer.

How to advertise a handyman business

Conversion and Calls Tracking

Tracking is important for all aspects of AdWords for handyman services, as it is this which allows companies to know what adverts are bringing in the most conversions, and which are not. Call tracking works the same way, as it allows companies to see which calls are from people who have seen adverts.

This information allows companies to shift the budget around, taking money away from less profitable campaigns, and pouring it into the ones which are successful.

Campaign Testing

Campaign testing refers to the process of making sure that every step of an AdWords handyman service advertising campaign works exactly as it should. It means that every single advert is checked multiple times for any errors, and to see how it looks when it appears on a search. Each advert should be checked with various texts (the best way is to have 5 variants for a testing process), to see which ones look the best, and which seem to be the most inspiring or informative.

Something which is often overlooked, sadly, is the need for a business to check their own site before launching a campaign. Handyman services AdWords advertising works give the best results when the site it is attached to delivers on what the adverts promised. When solving an issue of how to advertise a handyman business, one should make sure that every link on their site works, and that the site itself is easy to navigate.

Additional information

Free reviews of advertising campaigns are available by appointment from Willbecoded.ca, or, if businesses prefer, we can set up an entirely new campaign. We know almost everything about Google AdWords in Canada generally and about how to promote a handyman business particularly. So, we are waiting for your call if you want to grow your business!

Free AdWords Audit

AdWords campaigns are a relatively new innovation from Google which allows companies to use a new form of marketing to gain customers. Instead of the normal version of marketing, where adverts make money for the company in question, AdWords is a form of marketing where companies actively pay a certain sum of money every time the advert is clicked. This form of marketing uses a combination of cookies and keywords to appear on certain searches done in various search engines.

How to advertise a moving business

Google AdWords Canada is a good choice for a moving company located, for instance, in Vancouver or Toronto. The way it is set up allows the company to choose how to present local and long-distance moves when it comes to selecting keywords, choosing extensions and so forth. Using AdWords for a moving company provides the following benefits:

• The company in question can respond directly to customers looking for moving services in one particular area or location of their choice.

• AdWords for moving services are fairly low-cost adverts which are specifically targeted to people who are looking for that market, rather than being shown to a population as a whole in the hopes of someone needing the company’s services.

• A high-quality lead will cost around $15 that means $35-40 per new client.

• The format of the adverts allows for a direct link to more information about the company in question as well as to needed pages (services, prices etc).

How to Advertise a Moving Company via AdWords?

Message Extensions

Advert extensions are perhaps the most useful part of AdWords when it comes to moving company ads, and yet up to 90% of businesses and companies ignore the benefits which they can offer. An AdWords campaign for a moving company can take advantage of any and all extensions as a means of giving its potential customers more information than wouldn’t otherwise be possible. Information such as contact details, being available 24 hours a day 7 days a week, current offers like “20% off long-distance moving” other things, can all be discussed with the greater space given to them by ad extensions.

Another use for ad extensions in moving company marketing is that companies have very little control over how Google displays their advert: Given this, the extra space can allow them to display information which is relevant, but may not show up in the appropriate place.

Detailed Information

PPC for a moving company, however many ad groups it involves, should always include information which is as detailed as possible. Each advert should contain as much information as is possible, so long as it is relevant to the actual advert in question. This is also where advert extensions, like the ones which were discussed in the previous section, would come in handy for moving lead companies.

In the question of how to advertise for a moving company, it’s a good idea to include such information as the location, contact details, relevant information, facts about the company which all make it seems a good choice, and the services which the company offers, possibly over and above the ones which the advert is initially for. Properly highlighting all necessary information is the groundwork to get leads for movers.

• Location, facts, enchasing trust:

• Highlight services offered by a company:

Remember that the first headline is the only one which is guaranteed to show up where you expect it to – make the headlines in general count because those draw attention in an advert.

Moreover, remember that generalization is something which is a waste of money, as adverts have limited space to them. Adverts themselves work best if there is a certain number of them in each group.

How to get moving leads

Mobile Searches

As mobile devices grow more popular, more and more people are using them to run searches (this works to get moving company leads as well). As both operating systems and search engines work differently on mobile devices, advertising campaigns such as PPC for a moving company has to change to suit the new format. There are two different ways to handle the new format: either a company can create adverts which are aware of their surroundings and adapt accordingly, or they can specify a certain group of adverts which are specifically coded for use on mobile devices.

Not only do people handle mobile devices differently, in part because they do in fact use them to run more searches than any equivalent desktop device, they quite often use them for emergency searches if they need services in a hurry.

For this reason, there should be a specific advert group in moving company advertising which is designed to respond to the keywords ‘moving companies near me’ so long as the location and needs match up.

Additionally, use AdWords call extensions to make it easy for a potential customer to call you immediately after seeing your ad. This allows clients to instantly get into contact directly and ask about services/schedule/prices as well as to begin making arrangements.

Negative Keywords

While AdWords for a moving business will involve a lot of keywords in the proper execution of a campaign, it is just as important, if not more so, to spend some time working on negative keywords. Negative keywords are essentially the opposite of positive keywords: where positive keywords are used to denote something which should trigger an advert to appear, negative keywords should tell Google AdWords PPC management that there is no need for the advert to appear, because it is either the wrong place, or would actively cost the company running the campaign money.

Using negative keywords to save money works on a variety of levels: the negative keywords keep the adverts from appearing on searches which are either unsuited to the company (in the wrong location) or will actively lose the company money.

When managing Google AdWords (Canada) campaigns for moving companies, there are a number of specific terms which should be classed as negative keywords. Such words as ‘movers’ or ‘moving’ are obviously to be included, and other words like that. Anybody learning how to advertise for a new moving company will learn that they don’t need to pay for general keywords. It’s better to use more specific ones (long distance moving companies, local moving companies etc.).

Finally, for the best results in getting moving company leads, people should remember to group keywords (both positive and negative) correctly, while also using single keyword groups for top-performing keywords for best results.

How to advertise a moving company

Sitelinks

Normally adverts have only one way for a potential customer to reach the site, but sitelinks offer a new way for companies to put links into their adverts. When discussing how to properly advertise for a moving company, companies should make sure they bring up the possibility of using sitelinks, as they allow for a much wider representation of the company itself in adverts, and also means that not only do customers have more opportunities of getting in touch with the company, they also allow potential customers to access more areas of the site. Customer retention is easier when the process is made as simple as possible, so having sitelinks add to the advert places for the various services offered, and to the ordering page itself is helpful.

Advanced Location Settings

Location settings take two forms: one, the ads for moving company advertisements can be keyed to appear when certain keywords are used, or Google itself can trigger the adverts to only appear on certain searches if the location services are on. In this way, commercial leads for moving companies is the most effective on the local level.

Location targeting in adverts helps for moving company AdWords advertising to reach customers in a certain location, as well as those who might be interested in that location because they are moving there in the future.

Call to Action

A call to action is something which should be included in every campaign, as it will galvanize people and lead to more conversions. Calls to action are things which should be different for every advert group, to give the AdWords movers some variety. Potential customers are more likely to make decisions which are positive for the company if the way is made clear for them, so calls to action are important.

Remarketing

Remarketing is a newer form of marketing for moving companies which is attached to AdWords and PPC. When managing PPC campaigns, there should always be one advert group which is dedicated to remarketing. Many people who are working their way through an online process abandon their work; remarketing (using cookies which have been left on their computer) is used to try and tempt them to return to the site and finish their order.

Read more about remarketing here.

Conversion and Calls Tracking

Tracking is important for all aspects of AdWords for moving companies, as it is this which allows companies to know what adverts are bringing in the most conversions, and which are not. Call tracking works the same way, as it allows companies to see which calls are from people who have seen adverts.

This information allows companies to shift the budget around, taking money away from less profitable campaigns, and pouring it into the ones which are successful.

Reviews

Reviews are becoming significant, now that the internet has made it possible for people to compare opinions and look at different versions of the same product before buying. Reviews come in many forms, and are usually seen by a lot of people. So, using review AdWords extensions allows companies to show themselves as trustworthy and reliable by actively including reviews in their moving company advertising and in this way get quality moving leads.

Moreover, apart from an AdWords campaign, there is another powerful way to get the best leads for moving companies: Yelp. Yelp reviews is often a key step to make a decision for a customer – to use or not to use services of a specific company. Also, if a company has good reviews on Yelp and uses their badge on a site, this will increase conversion.

Campaign Testing

Campaign testing is extremely important for making sure that the adverts chosen and developed all work correctly, and that everything in them works correctly, including links and contact details. Every advert should be tested with around 5 different text bodies, and with as many match types as possible to see which is the most effective.

Moreover, it is also important for a business (even before making the decision of how to advertise for a moving company) to check its own site to ensure that things are working as they should. Your site is a vital part of the question such as how to promote a moving company.

Additional information

Anybody who stuck on the issue of how to advertise a moving company in a short time and who needs an AdWords campaign or wants a free review of their existing AdWords campaign from Willbecoded.ca can set an appointment up with us at any time.

Let us evaluate your AdWords campaign: Free AdWords Audit

A house’s roofing system is ultimately what keeps the house safe and in one piece,
because it provides the means by which all the walls and associated systems are connected. Unfortunately, this means that roof problems can be quite serious, even if at first they do not seem to be quite so severe. As any homeowner will tell you, leaks, rotting wood, shingle damage, vent damage are all part of the many problems which can afflict roofs – but how a customer can easily find a good roofing company to solve these issues? In this light, setting up an AdWords campaign is something which makes perfect sense when you need marketing for roofing companies.

clever roofing ads

AdWords was developed by Google to be a form of online advertising which relies on a mix of cookies and keyword usage. The idea behind AdWords is to use this combination in order to help businesses and individuals appear in various search engines when particularly relevant keywords are used. Whenever an advert is clicked on, the business or individual which controls the campaign pays a small set amount of money.

If you don’t know how to advertise your roofing business, AdWords is possibly one of the easiest ways in which to create a means for potential customers to find the company they need. Using AdWords enables advertising for roofing businesses which otherwise would not be able to make an appearance on search results. AdWords itself has been shown to be one of the best advertising methods to gain leads, while also being one of the cheapest. So, this should be included in marketing for roofers.

How to Advertise a Roofing Service with AdWords?

Full Information

AdWords for a roof repair company already allows for much information in a small space in its advertising, but there are a number of extensions which allow for still more to be used. Despite these extensions being free to download and use, almost 90% of businesses do not use them.

AdWords adverts are at their best when they can convey as much information as possible to the prospects who are viewing them; the extensions give more room for information that is helpful in this light. Extra space for information means a possibility to prove that your business is the one which people should choose to do their repair work. Having extra space for more information and facts is useful for a variety of reasons:

• The extra space can be used to give more credibility to your business. It is a good idea to add stats and numbers (“since 2001”; “more than 673 clients satisfied” etc.)

• More space dedicated to facts about the company can be used to ask people to trust the company more, particularly if the extension being used is one which allows for reviews to be included in an ad.

• Advertisements for roof repair services can use the additional space to reveal information about main services: replacement (e.g. “replace damaged decking”), repair (e.g. “repair chimney flashing”), and installation (e.g. “install ridge exhaust vents”).

It can be also used to answer some of the more common questions potential customers would have for them. It can be such questions as “Is a company licensed?” or “Does a company carry general liability & compensation insurance?” You can answer these ones with a simple line in your ad:

Description Line 1 – Licensed And Insured Company.

Use the expanded space available (when advertising for roofers via AdWords) to make longer headlines for the adverts, as headlines are what grab attention when it comes to adverts. In this way, more space can be devoted to information that is important when it comes to managing the PPC campaign.

How to advertise a roofing company

Negative Keywords

AdWords for a roofing company will function much better when negative keywords are taken into account. Negative keywords are almost the opposite of keywords – where keywords are used specifically as the means by which an advert can appear in search engine results, negative keywords are used to determine where they should not appear.

For an example, businesses that need clever roofing ads should not find it necessary to pay for the keyword phrase “roof leak repair” because the term is entirely too general; more specific keywords are needed. The same principle applies to the use of the keywords “free” and “discount” unless the business in question is using their advertising campaign specifically to draw attention to an offer they are running.

Negative keywords are important in advertising roofing businesses with Google tools. Such terms should be carefully watched because without them the business stands to lose money on its AdWords campaign for roofing companies. To use the example of the word “free” above, if a campaign does not list this as a negative keyword, then everybody who is looking for free work will click on the adverts when they appear in searches which are otherwise relevant. This ends up costing the business a lot of unnecessary money; wasting money on people who are not your prospects is not a good answer to the question of how to advertise roofing service.

As well as properly using negative keywords correctly, businesses running an AdWords campaign for roofing services should be sure to group their keywords correctly and make sure to use single keyword groups for to-performing keywords, in order to get the most out of that keyword.

Geo-Targeted Keywords

Geo-targeted keywords are important because – particularly when it comes to roofing businesses, location is important. A Google AdWords (Canada) campaign which does not use these types of keywords is one which will waste a lot of its initial budget on advert clicks from prospects which will never turn into customers due to the difference in geographical areas.

AdWords for a roofing business works in two separate yet connected ways:

• Searches will have a specific geographical keyword included (“roof repair Ottawa” / “Canadian roof services”), such as Ottawa or Canada, and the search results will have an advert on them which has flagged the location as a keyword. For instance, a user will search “a roof repair company in Ottawa.” The geo keyword here is Ottawa; thus Google will provide results for a local roof repair company in Ottawa and not somewhere in San Francisco.

• Google itself has location services, so PPC for a roof repair company can configure the settings to make sure that the adverts for the business only appear on certain searches run by people in the same geographical area. This is so that the adverts will turn up on searches even if they don’t include geographical keywords, as IP addresses are geographically situated. E.g. a user searches for a local roof repair company – he/she doesn’t add a city, Ottawa, to a search phrase but still gets needed search results.

Brand Terms

To get the best results when working with PPC for roof services, businesses should use both branded terms and modified broad keywords as a means of further differentiating keywords from one another. We can illustrate this part of managing PPC campaigns with such an example as “RoofLine roof repair company in Ottawa” where “roof repair company” is a non-branded term and “RoofLine” is a brand name.

The use of both allows for the brand name to be used as a keyword, separate from the keyword itself, so that the business can have its adverts appearing on searches done for the brand term, and also on searches which contain the keyword without any special significance attached to it.

Specifically bidding on the brand items or brand names is preferable, for a number of reasons. Google Adwords PPC management advise that businesses which are running this type of advertising campaign to bid on their brand items.

• It is cheap – bidding on the specific brand name of the business is something which makes the advertising cheaper because the keywords are highly relevant.

• It makes the other adverts cheaper – in the same vein, it makes the other adverts
cheaper too, as it raises their relevancy also, lowing the cost per click.

• Own the SERP – bidding on brand names allows you to perhaps turn up in search results multiple times at once, increasing the possibility of an advert being clicked on.

• Hide the bad things – The more advertising which a business can appear in response to a search, the more likely it is that anything like negative reviews or bad press will not make it to the front page, and therefore go unseen by prospective customers.

• Minimize stealing – sometimes what can happen is that competitors in the same line of business can big on brand names so that others can’t use them, and so they can.

profit off the use of it themselves. If the actual business bids on their own brand name,
they can prevent this.

Sitelinks

Sitelinks are a particular part of AdWords campaign for roofers which allows businesses to add separate and different links into their adverts, in order to give the prospective customer looking at the advert more options to choose from when it comes to viewing the site. Sitelinks are useful from the perspective of the business as well, since the easier it is for customers and prospects to do anything on a site, the more likely they are to act.

Sitelinks allow you to represent your business more effectively because prospects have immediate access to several areas of your online presence. The most effective way of bringing people into the site is by providing as much information as possible – find the best way to do this using the links which the business can provide.

Review Extensions

Reviews have become increasingly important as more and more people move to the internet in order to shop for goods and services. Rather than the scenario before, where people were limited in their choices, and in their ability to find out information about the businesses they were patronizing beforehand. Thus, today an advertisement for roof repair services cannot omit such an efficient tool as reviews.

The internet has meant that reviews and review sites such as, for instance, Yelp are incredibly common and important; PPC for roof repair businesses needs to take into account this fact. Review extensions allow a business to forestall prospects look at the local review sites to some extent by including reviews in the advert, or maybe including links to positive reviews on some of the more well-known review sites. For instance, if your company gets positive feedback like “They did great work on my roof, good warranty, all done in a tidy manner”, it can be shared via an AdWords ad.

Having reviews attached gives more legitimacy to a business, which leads to more conversions.

Call to Action

Every advert should include a call to action to get prospects to convert and become customers. It can be as simple or complicated as the business wants, but an AdWords campaign for roof services will get more conversions if there is a call to action involved.

These call to actions can be combined with a targeted keyword phrase, or combined with an offer to further spur conversions.

Take a look at examples below:

1. Call-to-action words combined with targeted keywords

2. Call-to-action words combined with an offer

3. Call-to-action words combined with words that reveal urgency:

Marketing for roofing companies

Mobile Searches

Mobile searches are quite common, as people tend to run more searches on their mobile devices than they do on their desktops. Moreover, people often need emergency roof repairing services; and to instantly find such services they use their mobiles. This statement is highlighted by the fact that a key term “roof repair near me” is one of the most frequently used words while searching in Google for roof services.

There is, of course, a way of optimizing normal AdWords adverts to allow them to adapt to mobiles if they find themselves on the devices, but Google gives the opportunity of making Adverts which are specifically for mobile. Google has also recently expanded the space for advert text and allows for tracking of the specifically mobile campaigns.

Call Tracking/Conversions

Implementing both or either of these will allow your campaign to better monitor the success of the AdWords for roof repair business, in as many groups and adverts as are included. Keeping track of conversions allows businesses to shift the budget around to get the most for their money – if one particular advert group isn’t doing well, for example, the budget for that can be funneled into a group which is more successful, and so on.

Campaign Testing

Campaign testing is very important for different AdWords and PPC campaigns, as it shows if there are problems before the advertising campaign goes public. In particular, the campaigns should be checked with at least five different versions of the text, and with different match types to see which ones work better.

The adverts are not the only thing which should be checked – the site itself needs to be checked as well, to see that all pages used as landing pages work, and to make sure that the site is easy to navigate.

Remarketing Campaign

Remarketing is a method of marketing which specifically targets people who have gone part or most of the way through their buying process, and then abandoned the site. Cookies placed on the customer’s computer allow for a very specific marketing campaign to be used to entice them back to complete their purchases. Remarketing campaign is a mandatory part when it comes to effective marketing for roofing companies.

Free AdWords Audit

Still don’t have a clear view on how to get roofing leads? We are here to help you! Businesses can order a free review of any existing Google AdWords account for recommendations, or they can work with WillbeCoded.ca to open and set up an entirely new account if they choose. Get exclusive roofing leads asap!

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