Main things Google Is Looking for when Ranking Pages!
This is a small RECAP on the Google Search Quality Evaluation Guidelines 2015.
This 160 pages Guide is made for human raters so that they rate the quality of certain webpages. Google will later use real human search quality ratings against Search Algorithm with a purpose of adjusting it. This guide on the other hand directly correlates to how the Google Search Ranking algorithm works. The following info will not only help you rank better in Google but also help you better address your online audience. The following info will help you optimize or design a more SEO friendly webpage or website.
What SEOs needs to know: in that Guide – Google addresses 3 major issues:
- Strongest Quality Rating Signals
- Mobile Search Engine Results Relevancy
- GEO Targeted Local Results.
We will cover only one yet the most important aspect: What Google bot needs to find on / about your site / page in order to rank it the Highest. What Google is looking for when Ranks the Pages?
Strongest Quality Rating Signals:
– Page Content (MC – main content) must be sufficiently long enough and satisfy the searchers needs. This will include not only the sufficient amount of text but also pictures and videos.
– The website must have expertise and authoritative within the given topic. Ex: moving services website is not an expert in Stem Cell Research…
– Website reputation within the topic: reviews, links, social activity, number of followers, likes and so on.
In addition, your site must have:
– Satisfying Amount of Website Information: About, Contact, Address, Phone #, e-mail…
– Supplementary Content (SC) that will help address the searchers initial intent: Q&A’s, FAQ’s, Reviews….
– Functional web-design that will focus searchers attention on Main Content, still having Supplementary Content available to further address the searchers intent. Functional web-design must address mobile users as well.
– Up to date and well-maintained website (no glitches, malware, hacks and so on…).
Here is a citation from the Guide itself (5.0 Highest Quality Pages):
“What makes a page Highest quality? We require at least one of the following:
- Very high or highest quality MC, with demonstrated expertise, talent, and/or skill.
- Very high level of expertise, authoritativeness, and trustworthiness (page and website) on the topic of the page.
- Very good reputation (website or author) on the topic of the page.”
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